Vitamins

Single vitamins and multivitamins in capsule, tablet, softgel, gummy and liquid form. Amounts are given in the unit the compound actually uses, milligrams, micrograms or IU, with percent daily value beside them. The chemical form is named rather than left as a generic letter. Independent batch certificates linked on every product.

Single vitamins and multivitamins in capsule, tablet, softgel, gummy and liquid form. Amounts are given in the unit the compound actually uses, milligrams, micrograms or IU, with percent daily value beside them. The chemical form is named rather than left as a generic letter. Independent batch certificates linked on every product.

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Units are the first trap. Vitamin D is quoted in IU and in micrograms, and 1,000 IU is 25 mcg, so two bottles with very different front labels can hold the same thing. Folate is measured in micrograms DFE, which weights synthetic folic acid differently from the methylated form. Vitamin E comes in IU for the natural and synthetic versions at different conversion rates. Both units are printed wherever two are in common use.

Form is the second. B12 appears as cyanocobalamin or methylcobalamin, B6 as pyridoxine hydrochloride or P-5-P, D as D2 or D3, and the label always says which. Food-state and yeast-grown versions are identified as such.

Percent daily value is a regulatory reference figure built on a 2,000 calorie diet, not a target, and several products here sit far above 100 percent of it. The number is printed because the FDA requires it and because it gives you a sense of scale.

Every lot is assayed for label accuracy by a laboratory this company has no stake in, with heavy metals and microbial screening alongside. Lots measuring under their printed amounts are withdrawn, and the certificate stays on the results page. Gummy formats also show sugar grams per piece.

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